Monday, November 9, 2009
Have you guys seen those commercials from Dos Equis? They feature an older classy and suave gentleman dubbed "The Most Interesting Man In The World." The commercials are like 15 to 30 seconds long. They often feature clips from adventures this character's had throughout his lifetime. He also loves to give his words of wisdom as he sits around a table with lots of beautiful women. Each commercial ends with his line of "Stay Thirsty, My Friends."
I think it's neat that this ad campaign features an older man. Most beer ads are probably usually being targeted to younger guys. That's the market they are going after. Instead of featuring jocks, frat boys, etc., trying to pick up chicks at a club they feature this character who's like a cross between Ernest Hemingway, Hugh Hefner, James Bond, Ricardo Montalban, etc.
This character represents something that a lot of guys would love to aspire to. I know he's somebody I'd love to have a beer with as I pick his brain about how to live life to the fullest. He's lived more adventure in one lifetime than most people could even imagine. It's fascinating to see what we find out about his life in each new commercial.
I think it's cool to talk to older men about their lives. They've always got some great stories to share with us younger guys. They've seen a lot of the world, plus they've had experiences that many of us will never have. It's definitely a different generation. These men have this masculine ideal that I admire greatly. It's something that seems to be dying out in our era. It's certainly in short supply. These type of men are my role models and not what Hollywood says goes for a man today. I know I would much rather be like this character, as well as a lot of older men that I come across, than some twit like Orlando Bloom.
What's amazing too is that this character is not really a cheerleader for Dos Equis. He even talks about how he doesn't always drink beer, but when he does he prefers Dos Equis. He's almost very nonchalant about it all. The character is very cool and collect about things. These ads have become very popular since they first started debuting. I can definitely see why. More are on the way.
If you were curious to know, "The Most Interesting Man In The World" is played by actor Jonathan Goldsmith. He's 71 and has mostly done episodic work on television throughout the years. Dos Equis has even come up with The Most Interesting Academy. Check out their website. I'm posting some of the commercials. I hope you like them. Let me know what you think.